| Company Profile |
NOUBA BEFORE IT BECOMES FASHION
IN 1978, THE ITALIAN MAKE-UP ARTIST ROSY ARMANINI FOUNDED THE “NOUBA” MAKE-UP LINE, TAKING
INSPIRATION FROM THE NAME OF A CENTRAL AFRICAN PEOPLE: THE NUBAS WHO PAINT THEIR FACES
AND BODIES WITH EXTRAORDINARY COLORS AND DESIGNS TO CELEBRATE RITUALS AND DAILY EVENTS.
INNOVATIVE DRIVE AND CREATIVITY ARE THE TOOLS ROSY ARMANINI USED TO DEVELOP THIS LINE OF
MAKE-UP THAT BOLDLY PROPOSED NEW PRODUCTS WITH SCREAMING COLORS TO TAKE A DORMANT
AND BLAND MARKET BY STORM.
AS A FORERUNNER, IT APPEARED ON THE COSMETIC MARKET WITH A MINIMALIST AND ESSENTIAL IMAGE
THAT USED AN EXCEPTIONALLY SOBER PACKAGING WITH NEW AND SPECIALLY DESIGNED GRAPHICS. ITS
STRAIGHTFORWARD AND HIGH IMPACT LOGO CONVEYS THE COMPANY’S PHILOSOPHY.
THE GREATEST CARE AND PRECISION IN CONTINUOUS RESEARCH AND THE WIDE ARRAY OF
TRENDSETTING COLORS ARE THE KEYS TO SUCCESS THAT HAVE MADE NOUBA A LEADER IN THE
INTERNATIONAL MARKETPLACE.
ROSY ARMANINI, THROUGH ONGOING RESEARCH, HAS DEVELOPED NEW FORMULAS AND PERFECTED A
PRODUCT SO EXCLUSIVE THAT IT BECAME A BREAKTHROUGH SUCCESS: “TERRA ABBRONZANTE”
(BRONZING POWDER) WAS DESCRIBED BY TRADE PUBLICATIONS AS THE MOST IMPORTANT INNOVATION
IN THE LAST FIFTY YEARS IN THE HISTORY OF COSMETICS. NOUBA COINED A NEW WORD THAT
PREVIOUSLY DID NOT EXIST: TERRA ABBRONZANTE (BRONZING POWDER). TODAY, THIS TERM IS INDEED A
HOUSEHOLD WORD.
